If You Build It, They Will Come Well…Not exactly. But if you’re familiar with the film, Field of Dreams, or if you’ve just completed building your website, you’re probably just as hopeful as Kevin Costner that they will come. But without a clear goal or direction for your website visitors to go, your dreams and […]
What is a CTA anyway? A call to action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a “call”to take an “action.” The action you want people to take could be anything: download an ebook, sign up for […]
Last week, Gobeyond held its first ever non-profit workshop with Patriots-Path.org. During our goal setting session we defined their goals, suggested buyer personas, and walked through a S.W.O.T. analysis (Strengths – Weaknesses – Opportunities – Threats) of their website. As creative director at Gobeyond I’ll be responsible for updating their website by redistributing their current […]
Landing pages are the hub of all inbound lead generation efforts. Every campaign that you run and every funnel offer that you create should be tied back to a landing page. With so much effort focused on driving traffic to landing pages, you want to make sure your design reflects those same efforts, while effectively […]
With the rise of tablets and e-readers, ebooks are only growing in popularity. According to a newly released report by Pew Internet, as of January 2014, 28% of American adults reported they had read an ebook in the previous year; up 8% since 2012. On-the-go content in today’s increasingly mobile world makes them an even […]