1. Establish Goals “By failing to prepare, you are preparing to fail.” ~ Benjamin Franklin. Old Benny was right on this one. Whether your website needs a facelift or a complete redesign, without solid goals your website is doomed to fail. Having a solid plan will allow your design and content to fall into place […]
If You Build It, They Will Come Well…Not exactly. But if you’re familiar with the film, Field of Dreams, or if you’ve just completed building your website, you’re probably just as hopeful as Kevin Costner that they will come. But without a clear goal or direction for your website visitors to go, your dreams and […]
What is a CTA anyway? A call to action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a “call”to take an “action.” The action you want people to take could be anything: download an ebook, sign up for […]
Last week, Gobeyond held its first ever non-profit workshop with Patriots-Path.org. During our goal setting session we defined their goals, suggested buyer personas, and walked through a S.W.O.T. analysis (Strengths – Weaknesses – Opportunities – Threats) of their website. As creative director at Gobeyond I’ll be responsible for updating their website by redistributing their current […]
Introduction Every now and again, your website needs a refresh. This is true whether you are rebranding, you’re moving to a new Content Management System (CMS), your site isn’t getting the results you like, or worse, your site was built in 2000 (gulp). Looking down the barrel of a website redesign can be a frightening […]
Landing pages are the hub of all inbound lead generation efforts. Every campaign that you run and every funnel offer that you create should be tied back to a landing page. With so much effort focused on driving traffic to landing pages, you want to make sure your design reflects those same efforts, while effectively […]
We’ve seen it all before. A colleague or business associate will redesign their website to look amazing. They have a solid trustworthy brand, plenty of content, and overall great functionality. There’s only one problem… it’s been 6 months and they’ve not generated a single lead! Sure all this traffic is great, but why aren’t these […]
A web hosting provider is basically a company that stores all your website files on a server so they can be accessed from anywhere on the Internet. Your web host is different from your domain name: your hosting is your storage, whereas your domain name is like a big neon sign pointing to where your […]
With the rise of tablets and e-readers, ebooks are only growing in popularity. According to a newly released report by Pew Internet, as of January 2014, 28% of American adults reported they had read an ebook in the previous year; up 8% since 2012. On-the-go content in today’s increasingly mobile world makes them an even […]
