small business online marketing

21 Things Every Small Business Website Needs

1. Establish Goals “By failing to prepare, you are preparing to fail.” ~ Benjamin Franklin. Old Benny was right on this one. Whether your website needs a facelift or a complete redesign, without solid goals your website is doomed to fail. Having a solid plan will allow your design and content to fall into place […]

How to design better calls to action

What is a CTA anyway? A call to action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a “call”to take an “action.” The action you want people to take could be anything: download an ebook, sign up for […]