Novus started out as an idea to offer a healthy alternative to smokers. We were with this project at the start of its inception and were responsible for the branding, designing, layout, conceptual design, and packaging design of all of its products.
On display to the right are just a few of the product samples that were on display in convenience stores across North Carolina. I designed the 3 pack, 5 pack, singles and boxed display. In addition, I created the logos for both Novus™ and Botanic Boost™. There were 5 flavor designs created with 3 additional flavors created that never made it to print.
We also created postcards, promotional items, social media graphics, marketing ads, and two websites. Phew!